Jay Wells
18-Year NHL Veteran, 1994 Stanley Cup Champion
Meaningful Journeys, Lasting Connections.
The journey matters.
So does the relationship waiting at the end of it.
Practical guidance for sports parents who want to build confident athletes and stronger relationships.
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100+Satisfied clients
MODULE 3 OF 12Building Real Confidence
Learn how confidence is built and how to support it without creating more pressure.
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Trusted by parents & organizations across North America.
Why Long Game Exists
Somewhere along the way, sport got heavier than it needed to be.
The game has changed since many of us played. Today's athletes carry pressure from every direction—parents, coaches, teammates, social media—and it follows them from the field to the car ride home to the quiet moments after.
Most parents aren't looking for perfection. They're trying to help their child navigate a world of youth sports that looks nothing like the one they grew up in—without a roadmap for how.
That's what Long Game provides.
See how it works →
Playing time is becoming a problemThe Parent Academy
A better way to parent through sports.
Most parents want to help, but knowing what to do when confidence drops, pressure builds, or setbacks hit can be challenging. The right guidance helps you set high standards, build resilience, and support growth—without damaging your child's confidence, love for the game, or relationship with you.
- 12 guided modules
- Learn how to handle the moments sports parents face most.
- Real-world scripts
- Simple language to keep close when conversations get hard.
- Worksheets & reflection
- Turn what you learn into changes you can actually use.
- Glove Box Cards
- Keep the most important reminders close when you need them.
Find Your Moment
What's going on for you two right now?
Pick the one that's closest to tonight.
The Parent Academy
Practical guidance you can actually use.
Understanding what's happening is only the beginning. Each module helps you avoid common mistakes, know what to say, and put what you've learned into practice.
- Common mistakes
- See what can unintentionally make things harder.
- Better responses
- Learn a more helpful way to respond.
- Try saying
- Get practical words for difficult moments.
- Put it into practice
- Use reflections and five-minute actions to make it stick.
The Parent Academy
The Long Game Principle™
Fifteen minutes.
That's usually all it is. But what happens in that window after a hard game shapes how an athlete relates to failure, to sport, and to you—more than almost anything that happens on the field. Long Game gives you a system for those fifteen minutes, and every other moment like them.
See what's inside the Academy →
Testimonials
What Parents Are Saying
Trusted by sports parents — and the coaches, scouts, and leaders who know what matters most.
“It shows how to support young athletes with high standards while still making sure they know their worth is not tied to their performance.”
Tony Christensen
“The insights are practical and relatable, offering guidance that will undoubtedly change how I approach conversations with my kids.”
David Charles
“Realistic, practical advice that actually makes sense — no fluff. Common-sense strategies to build confidence, keep kids loving the game, and avoid the common burnout traps.”
Pierre Saucier
“I wish I had this years ago. It would have changed a lot of things for my relationship with my kids.”
Sports Parent
Recognized By
Experienced coaches, scouts & sports leaders.
Allan Ross
Former Major League Baseball Scout
Doug Ouilette
Vice President, Ancaster Baseball, U18 Wow Factor Head Coach
Parenting Challenges
The Reality Parents Are Facing
Children quit organized sports by age 13.
Source: Aspen Institute / SFIA
Reason kids quit: "It stopped being fun."
Source: Aspen Institute / Project Play
Parents believe they're being supportive.
Source: Harvard Youth Sports Survey
The Parent Academy
Everything You Need to Parent the Long Game
Designed for parents of athletes ages 8–18 across every competitive sport.
Secure Checkout- Instant Access
- One-Time Purchase
$97USD
Founding Price
One-time payment • Regular price $147
Bonus
12 Months of Long Game Library Access
Field Guides, Practical Tools and select new resources to help with the moments that come next.
Long Game Glove Box Cards
Quick reminders and conversation starters for the moments that matter most.
Included
- 12 practical parent-development modules
- 165+ pages of proven guidance
- Fillable worksheets & reflection pages
- Confidence, pressure & resilience strategies
- Practical scripts for difficult conversations
- Immediate access on all devices
- Works for all sports and competitive levels
14-Day Satisfaction Guarantee — Full refund available within 14 days, provided no more than 25% of the Parent Development System has been consumed. If more than 25% of the content has been completed, no refund will be issued.
FAQs
Frequently Asked Questions
The Parent Academy is for parents of athletes roughly ages 8–18, across all sports and competitive levels. The principles are universal — confidence, pressure, communication, setbacks, motivation, identity, burnout, and protecting the parent–athlete relationship.
Yes. The challenges parents face in youth sports go far beyond any one game. Confidence, pressure, communication, setbacks, playing time, motivation and the parent–athlete relationship show up across every sport.
After you purchase, you'll receive immediate access to the complete 12-module Parent Academy through your online account. You can work through it at your own pace on your phone, tablet or computer.
The Parent Academy is designed to be accessed through your online account and cannot be downloaded as a complete course. Certain practical resources — including worksheets, reflection pages, checklists, cheat sheets and Glove Box Cards — can be downloaded or printed for personal use.
No. It's a one-time purchase with no automatic renewal. Your purchase includes the complete Parent Academy plus 12 months of bonus access to the Long Game Library.
Yes. Your purchase includes the complete Parent Academy plus 12 months of access to our growing library of Field Guides, Practical Tools and select new resources added during your access period. There is no automatic renewal.
Your purchase is backed by our 14-Day Satisfaction Guarantee. Full refund available within 14 days, provided no more than 25% of the Parent Development System has been consumed. If more than 25% of the content has been completed, no refund will be issued. Use of the Long Game Library and other bonus content does not count toward the 25% condition, which applies to the Parent Development System only.
No. You can work through all 12 modules in order or go directly to the topic you need right now. The Parent Academy is designed to work both ways.
Proven Purpose
Built from experience.
Created with purpose.
Long Game wasn't built in a boardroom—it came from years coaching young athletes and walking alongside sports families through the same conversations, again and again.
Long Game exists because families deserve support too.
Amazon #1 Best Selling Author
Raising an Athlete: Built for the Long Game.
Built for Sports Families
Created to support parents, athletes, teams, and organizations through every stage of the journey.
Shawn Dixon
Founder · Coach · Parent
Author of Raising an Athlete: Built for the Long Game